Users will soon have a updated setting that permits them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the platform revealed that it currently hosts more than 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global release. This shift comes amid a increase in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this content is classified as “AI slop”, a label for substandard, factory-style content that is typically illogical or surreal.
Based on user feedback that numerous viewers appreciate content made with AI tools, including computer-generated images to science explainers, and we intend to give people the ability to see more or less of that, according to their own preferences,” said a company executive.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its service labeled as made with AI. In total, in excess of 100 m media items are uploaded to the app each day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI content they see by using the “manage topic” setting in the application and selecting the AI content topic. Other topics that can already be controlled under the tool cover politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate users to tag convincing artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be removed under its community policies.
In addition, the app will from now on apply an artificially created tag to content made using its own AI tools, or detected by an cross-platform project for recognizing artificial media. This step is aimed to deter users from attempting to evade the labeling process.
Educational Initiatives
TikTok is furthermore establishing a $2 million educational fund for experts and groups to develop educational content about using AI responsibly. This project will benefit charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has defended its safety measures, during discussion over proposals to cut jobs for hundreds of review team members in Britain. The company is set to eliminate a significant number of roles in its user protection division in London, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official stated that people-led review would still have a role, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by staff. TikTok reported a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is where a extensive automated help is making a difference process content quickly.”
